White Loaf Ridge Consulting
Thank you for your interest in working together. After you review this
information, please contact me directly via phone or e-mail and Iíll be glad to
help further identify your needs.
I own and operate White Loaf Ridge Management Company (WLR), a farm direct
marketing management firm with a team of three employees. Our companyís mission
is to help ensure that progressive family farm businesses can satisfy the desired
lifestyles of the family members and owners who operate them.
I serve as executive director of the North American Farmersí Direct Marketing
Association. I was once employed as a marketing specialist with the Massachusetts
Department of Food and Agriculture in the early í80s, and I later served for 12
years as director of the Federation of Massachusetts Farmersí Markets.
But, my passion for, and interest in, family farms began in the crib. I
grew up on an egg production farm in Southampton, MA. I continue to maintain this
98-acre family farm today, producing specialty livestock and hay and operating
a managed woodlot.
By combining my off-farm organizing skills with farm life experiences, I have
developed a strong expertise in farm direct marketing innovations, family farm
business management, group dynamics, agricultural conference implementation, and
I now offer this one-on-one consulting service so I can help progressive individual
farmers jump several years ahead. I give sound advice against wasting hundreds
of man hours and thousands of dollars and provide you with innovative ideas that
will generate increased farm income and decreased family stress for years to come.
I look forward to hearing from you soon so we can get started on improving
your farm business.
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