White Loaf Ridge Management Company
62 Whiteloaf Rd.
Southampton, MA 01073
(413) 529-9100

Who We Are



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Who We Are

White Loaf Ridge Management Company (WLR) is an independent contractor whose top priority is to provide personalized service to its clients.† The company was born out of interest on the part of owner Charlie Touchette, to satisfy the agricultural industry with educational and business development opportunities in order to nurture the livelihood of families who operate farms. Later, Brent Warner†joined White Loaf Ridge Management Company as a partner. WLR†now runs two offices, one out of Southampton, Massachusetts, and one out of Sidney, British Columbia.

Charlie was previously employed for twelve years as Executive Director of the Federation of Massachusetts Farmersí Markets.† In that position, he was instrumental since 1994 in creating conference opportunities for the farm direct marketing industry in Massachusetts and throughout New England.† WLR was first established in 1997. In 1999, Charlie left The Federation of Farmersí Markets to pursue the development of WLR on a full time basis. This was done in order to satisfy his broader interest within the agricultural and horticultural industry.† WLR was contracted in 1999 by the North American Farmersí Direct Marketing Association to develop the fledgling group professionally, and to take their Annual Conference to another level.

In 2000, WLR hired the proper staff to advance industry support. The objective of this expansion was to round out an outstanding management team that has the ability to satisfy the unique needs of the agricultural industry. We use cutting edge technology while maintaining the deeply rooted traditions, values, and culture enjoyed by family farmers and related professional service providers.

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